Key facts
ClientTelenet / TADAAM
SectorTelecommunications, TV, Entertainment
Period01/2019 – 06/2021
TechnologyiOS, Android (phone, tablet, TV), Web, Print
ResponsibilitiesUX Design, UI Design, Animations, Print

Telenet Group is the largest provider of cable broadband services in Belgium. Its business comprises the provision of analog and digital cable television, fixed and mobile telephone services. TADAAM is a start-up within Telenet, what they call a spin-in. 

TADAAM offers TV and internet via the mobile network. Their platform offers you next-day delivery and connection, without the need for technicians.

I designed the digital TADAAM experiences, from the Android TV and Apple TV apps, phone and tablet apps to the website, animations, video and print.

In order for TADAAM to launch their service, they of course needed a website where their future customers could learn more about their offering and subscribe to their service.

As they offer an internet + TV subscription, I designed smartphone and tablet apps for iOS and Android, as well as AndroidTV and AppleTV apps.

As I was the only designer on the team, I also supported their Marketing department with images for their social media in the distinctive green style.

I also had to help out getting the boxes ready for print, which was way out of my comfort zone but still a fun learning experience.

Overall, working on the TADAAM project allowed me to flex my skills across a wide range of digital and print design disciplines. From conceptualizing and executing user experiences for mobile apps, smart TV apps, and responsive websites, to supporting marketing efforts with branded assets, and even dabbling in print design for packaging, this project challenged me to be a versatile designer.

I’m proud of the distinctive and consistent visual identity I created for TADAAM that spanned multiple customer touchpoints. It was immensely satisfying to play a role in launching an innovative new service offering from such an established telecommunications leader.